In-house research team · SaaS
900
interviews delivered in one quarter
- What they ran
- Twenty-two studies across product, marketing, and customer success, run by a team of three.
- Why
- The backlog was five months long and stakeholders had started running their own surveys.
- What came of it
- The backlog cleared. The team now reviews guides and interprets findings instead of scheduling calls, and the shadow surveys stopped.



