Private equity · pre-LOI
250
customer interviews in eight days
- What they ran
- Interviews with the target company's customers across its top three segments.
- Why
- The CIM claimed best-in-class retention and the data room could not prove why.
- What came of it
- Customers stayed for one integration, not the product. The finding moved from a risk memo into the price, and into the first hundred-day plan.



