Go beyond feature comparisons. Hear directly from customers about what drives their decisions and what would make them switch.
Competitive analysis relies on public data and assumptions, not firsthand customer insight. Press releases and feature pages paint a curated picture that rarely reflects the actual customer experience.
Feature-by-feature comparisons miss the emotional and experiential factors that drive switching. Customers rarely leave for a missing checkbox. They leave because something about the overall experience failed them.
Accessing competitor customers at scale is difficult through traditional research channels. Recruiting people who use a rival product requires specialized panels and screening that most teams cannot coordinate.
Competitive landscapes shift constantly, and research from even a few months ago can be outdated. Teams make positioning decisions based on stale intelligence while competitors evolve their offerings.
Interview competitor customers about decision drivers and switching triggers at scale. Understand the full evaluation process, from initial consideration to final purchase, in their own words.
Surface unmet needs your competitors are not addressing. Find the gaps in rival products and services that represent your strongest opportunities for differentiation and growth.
Evidence-based positioning grounded in real customer language, not internal assumptions. Craft messaging that speaks directly to the pain points and desires your competitors are failing to address.
Capture the exact words, phrases, and comparisons customers use when describing their options. Use authentic language in your marketing and sales materials to build immediate credibility and resonance.
Customer examples.
B2B software · win-loss
250
interviews with lost deals and rival customers
Industrial equipment · global
280
interviews with competitor customers
Teams already on board
3 interviews included free. No credit card required.