Consumer app · 4M users
700
follow-up interviews triggered by reviews
- What they ran
- Automatic interview invitations to users behind one-star and five-star app reviews.
- Why
- Ten thousand reviews a month, and no way to ask a single follow-up question.
- What came of it
- The one-star cluster traced to one Android version. What looked like a design backlash was a device bug, fixed in the next release.



