For B2B companies with more customers than account managers
Your long tail is not under‑served. It is un‑served.
Catch churn early and find growth in the customers your team never talks to.
Long tail
2,500 customers
- Hillside BikesGrowth potential
- Maple Row BakeryNothing raised
- Brightwater DentalChurn risk
- Oakline WoodworksNothing raised
- Copperleaf FloristGrowth potential
- Lakeview PilatesNothing raised
70% of customers get no personal contact
A typical B2B software customer base
30%
Personal contact
70%
No personal contact
- You have more customers than account managers, so your long tail gets automated emails instead of personal contact.
- Churn is highest in the long tail, and nobody sees it coming.
- Your CRM logs every email you send. It can't tell you what your customers think.
When customers quietly leave, new sales only replace them.
Every customer gets a real conversation, by voice.
Set it up once. Your long tail gets recurring AI voice check-ins, and your team gets the signals: churn risk and growth potential.
How it works
Step 1: Invite
At the right moment, they get an invitation with your brand, by email and SMS.
Hi Sara,
Tallora would like to hear how things are going. It takes about three minutes.
Start the check-inThe conversation is led by an AI moderator on behalf of Tallora, using Nava.
Step 2: AI voice check-in
They tap the link and the check-in starts: a three-minute conversation in their own language.
Main question 1 of 3
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Step 3: Signal: churn or growth
Nava analyzes every check-in and sends churn risk and growth potential signals to your CRM and chat.
Long tail
2,500 customers
- Hillside BikesGrowth potential
- Maple Row BakeryNothing raised
- Brightwater DentalChurn risk
- Oakline WoodworksNothing raised
- Copperleaf FloristGrowth potential
- Lakeview PilatesNothing raised
sales09:14
NavaAPP
Growth potential: Hillside Bikes
The outcome: churn risk and growth signals your team can act on.
Churn risk
Who is at risk and why, while there is still time to do something about it.
Growth potential
Who is asking for more, with a summary of what they said, so your sales team hears it.
What they value
What works, what goes unused and why, straight from the people who use it.
Fits the stack you already run
Built for your systems and processes.
An NPS returns a score. A conversation returns the reason behind it.
Keep your NPS. Nava Customer Success works alongside it and answers the why behind the score.
It probes.
It follows up on what each person says, instead of asking everyone the same fixed questions.
It hears the honest version.
Many people find it easier to be open with an AI than with the person who sold them the product.
It fits their day.
Three minutes, in the browser or on the phone, by voice or by typing. By email or SMS, when it suits them.
It speaks their language.
More than 20 languages, including English, German, Spanish, Swedish and Danish.
Main question 1 of 3
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92%
of people who rated a Nava AI conversation rated it positively, knowing it was an AI.
Why it pays
2,000
conversations a year: four with each of 500 long-tail customers, without hiring anyone. Today, those 500 customers usually share one person.
Gainsight, Tech Touch Customer Success: The Playbook and Metrics, June 2026
Questions we get
Built to get answers.
Customers hear about the check-in from day one, so they know it is the place for honest feedback. Each invitation carries your brand and arrives at a moment that matters, followed by an SMS and one last email if needed.
There's no login. Customers just talk or type. And because they hear what came of their feedback, they have a reason to answer the next one too.
92% rate it positively.
Among people who rated a Nava conversation, 92% rated it positively, knowing from the start that they were talking to an AI. Many find it easier to be open with an AI than with the person who sold them the product.
Yes.
Nava Customer Success is built for European rules. The AI is always disclosed, check-ins are by invitation with no automated dialing, and each country's recording rules are followed.
Your company is the data controller and owns the data: the customer list, the answers and the signals. Nava is the processor and never owns your data or your customers' data. No transcripts or recordings end up in your systems.
It lands where your team works.
Each signal is posted to the customer record in the tools your team already uses, with the reason behind it and what the customer said.
From there, sales, customer success or product can pick it up. No new system to learn, and no transcript to read.
No.
We set it up with you after the demo, in a few minutes: connect your CRM or upload your customers, and approve the questions. Nava then runs the check-ins and delivers a summary and the signals in the tools your team already uses.
Nothing to install and no new dashboard to check. We have one if you want it.
One customer, one record, every time.
Each check-in is written for one customer, from that customer's record and last conversation. You approve the questions once for each kind of check-in, and after that they go out on their own. It never quotes prices, never makes promises and never mentions other customers. If it is asked something it cannot answer, it passes the question on to your team.
The alternative was silence.
For most long-tail customers, there is no regular conversation today. Nava gives them one.
They know from onboarding why the check-in exists and that it is an AI. The invitation carries your brand, the questions are about them, and every check-in ends with what happens next. Nava can even follow up on what came of their last feedback.
They're not being handed off. They're finally being heard.
Four a year, at most.
Each customer gets at most four check-ins a year, at moments that matter to them, such as after onboarding, before a renewal or after a drop in usage.
Each check-in takes three minutes and picks up where the last one ended, so nobody is asked the same thing twice. If a customer does not reply, the invitations stop after a week.
It covers the customers they can't.
Nava does not replace a single call your team makes. It covers the long tail: the 70% of customers who get no personal contact today. It writes the notes where your team already works and hands over a summary and the signals. The biggest customers stay with your team, and so does the judgment.
Will they answer?
Built to get answers.
Customers hear about the check-in from day one, so they know it is the place for honest feedback. Each invitation carries your brand and arrives at a moment that matters, followed by an SMS and one last email if needed.
There's no login. Customers just talk or type. And because they hear what came of their feedback, they have a reason to answer the next one too.
Book a demo
Take a check-in yourself.
It takes three minutes. Your answers land on a customer record while we talk. Then we scope your long tail together.
You will meet
Mernosh Saatchi
CEO and Co-founder, Nava
It knows when to ask.
Each check-in type has its own questions and its own moment, from the first week to the renewal.
Day 7
Start
What success would look like for them, in their own words.
Day 21
Onboarding
Whether they got started, and what is holding them up.
Every 90 days
Recurring
What they get out of it today, what could make them leave, and where they want more.
45 days before
Renewal
Whether they plan to renew, and what would change their mind.
Anytime
When something changes
When usage drops, spend changes or a new contact person arrives, the agent invites that customer to a check-in about it.
Frequently asked questions
Book a demo
Start serving your long tail today.