Field notes on AI-moderated research
Perspectives from our team on qualitative research at scale, voice AI, and what we learn from listening to real people in their own words.
How HR teams build continuous employee insight with voice AI instead of engagement surveys
Engagement surveys give you a score. Voice interviews with a neutral AI find the why behind it, so HR can listen continuously instead of once a year.
Nava vs Conveo: which AI interview platform fits a European team?
Nava Insights and Conveo are two strong European AI research platforms. Nava is live real-time voice and self-serve at $35 per interview; Conveo is video-first and demo-gated. How to choose.
Synthetic users: useful shortcut or dangerous shortcut?
An honest take on AI personas: where synthetic users genuinely help, where they manufacture false consensus, and the line we draw with grounded data.
The difference between an AI moderator and a chatbot (and why it's bigger than you think)
A chatbot trades typed turns. A voice moderator handles turn-taking, endpointing, latency, and barge-in, and the gap decides whether your data is any good.
Always-On Signals: when research stops being a one-shot deliverable and becomes a continuous stream
Where Nava is heading: research that triggers itself when churn spikes or NPS drops, so the why arrives before you knew to ask. An honest look at what we are building.
Nava vs Strella: built-in recruitment and EU data residency, compared
Nava Insights recruits from a 300M+ Cint and Prolific panel and offers EU data residency; Strella states US data processing and lists self-serve as coming soon. Compared honestly.
B2B interviews with AI: reaching physicians, IT leaders, and others who can never block 60 minutes
Busy experts will never block 60 minutes. Voice-only AI interviews let physicians, IT leaders, and B2B decision-makers go deep on their own time.
AI moderation in 20+ languages: why it changes international research
Each of our 20+ languages has its own named moderator with a real native voice, not a translated script. Why that changes international research.
From interview to executive-ready report in hours, not weeks
How a raw voice interview becomes an executive-ready report in hours: automated analysis, sentiment, behavioral archetypes, and a NavaGPT you can question.
Nava vs Outset: real-time voice interviews vs asynchronous prompts
Nava Insights runs a live, real-time voice conversation that probes in the moment; Outset runs asynchronous AI prompts. Self-serve, with EU data residency. An honest comparison.
Where do the participants come from? How Nava's panel strategy with Cint and Prolific works
Where Nava participants come from: bring your own, or tap vetted panels (Cint, Prolific, Norstat soon), built on identity checks and fraud prevention.
The secret behind the quality: 70% of insights live in the follow-up question
About 70% of the insight comes from the follow-up, not the scripted question. The craft and the engineering of probing well, in real time, at scale.
What it feels like to be interviewed by an AI: what 200 participants actually said
We asked about 200 participants what a Nava interview felt like. Around 60% said they felt less judged by an AI moderator than by a human.
Nava vs Listen Labs: a self-serve, EU-resident alternative for AI voice research
Nava Insights and Listen Labs both run AI voice interviews. The difference: Nava is self-serve with published $35-per-interview pricing and EU data residency; Listen Labs is demo-gated.
Voice, video, or text: choosing the right format for your interview study
The honest case for choosing voice, video, or text in qualitative research, and why Nava bet voice-first. Voice yields 4 to 5x more words than text.
What does qualitative research at scale actually mean?
Qualitative research at scale means real adaptive conversations with hundreds of people, in days not weeks, without flattening the depth into a survey.
Why AI-moderated interviews beat focus groups on depth, not just speed
Focus groups quietly bend the truth with social desirability bias and groupthink. One-on-one AI voice interviews give people the privacy to be candid, at scale.
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