Primary wordmark
SVGPreferred for web, print, slides, and any scalable placement on light backgrounds.
Nava Insights brand guidelines
The official logo, icon, background, and copy rules.
Use this page when you need the Nava Insights brand in decks, print, web, social, app surfaces, or partner materials. The kit below includes the approved assets and the rules that keep them readable.
Preferred on light
Preferred on dark
Logo system
Use the full wordmark when space allows.
The wordmark is the primary Nava Insights identifier. It should lead on websites, decks, print layouts, proposals, and other brand-forward surfaces.
Inverse wordmark
SVGUse on dark or saturated backgrounds where the primary mark loses contrast.
Icon system
Use the badge or glyph when the logo becomes too small.
The icon system includes padded badge variants and tightly cropped glyph variants. Use the badge when the mark needs its own framed silhouette, and use the glyph when the placement already provides enough space and contrast.
Dark badge
SVGUse when you want the compact icon with badge-style padding on light surfaces, cards, or neutral UI panels.
Light badge
SVGUse when the icon needs its own dark tile on dark, noisy, or image-based surfaces.
Dark glyph
SVGUse when only the dark glyph is needed without badge padding, such as inline marks or tightly cropped placements.
Light glyph
SVGUse when only the white glyph is needed on controlled dark solid surfaces without adding a surrounding tile.
Background contrast
Match the asset to the surface.
Light backgrounds need the dark mark. Dark, saturated, or photographic backgrounds need the inverse mark or the badge icon. If contrast is in doubt, switch assets rather than lowering opacity.
Light surfaces
Use the primary dark wordmark, the dark badge, or the dark glyph on white, sand, and other quiet light backgrounds.
Dark surfaces
Switch to the inverse light wordmark or the light glyph on controlled dark surfaces where the mark can carry its own contrast.
Busy imagery
Do not float the logo or the bare glyph directly on cluttered imagery. Put the approved badge or wordmark on a calm panel first.
Print and copy
Keep the writing as deliberate as the mark.
Always write the product name as Nava Insights.
Do not translate, abbreviate, or pluralize the product name in headlines or body copy.
Use sentence case in prose; let the logo handle the visual emphasis instead of recreating it in text.
Prefer clear functional descriptions such as “AI-moderated qualitative research” or “AI voice interviews” over vague brand slogans in product copy.
What not to do
Avoid improvised versions of the brand.
Do not recolor the mark
Wrong
Right
Do not stretch or compress
Wrong
Right
Do not use the dark asset on dark backgrounds
Wrong
Right
Do not crop the wordmark into the icon
Wrong
Right
Download package
Everything in one zip.
The brand kit contains the approved wordmarks, icon files, and a README that explains when to use each one. Use SVG when you need crisp scaling. Use the provided PNGs when a fixed-pixel export is required.
Download `nava-insights-brand-kit.zip`Included in the kit
- Dark and light SVG wordmarks
- Four SVG icon variants: dark and light badges plus dark and light glyphs
- PNG app/icon exports in 64, 120, 180, 192, and 512 pixels
- Existing favicon and maskable icon variants for product surfaces
- A README with background, spacing, and copy rules