Automotive
Understand driver needs, purchase journeys, and mobility preferences across markets. Navigate the industry transition toward electrification and connected vehicles with deep consumer insight.
Branschutmaningar
Long purchase cycles make traditional research slow and expensive
Vehicle purchases span months of consideration, with dozens of micro-decisions along the way. Capturing intent and sentiment across that entire timeline requires persistent, scalable methods that can follow the buyer journey from first search to final signature.
EV transition is reshaping buyer expectations
Electric vehicles introduce new decision criteria around range, charging infrastructure, and total cost of ownership that legacy research frameworks miss. Buyers are evaluating an entirely new category of trade-offs, and understanding their concerns requires updated research approaches.
Global markets require localized understanding
Driver needs, regulatory environments, and cultural attitudes toward mobility differ sharply across regions. A feature that delights customers in one market may be irrelevant or even off-putting in another, making localized qualitative research essential.
Sustainability pressure is influencing brand perception
Consumers, regulators, and investors are increasingly evaluating automakers on their environmental commitments. Understanding how sustainability messaging, material choices, and emissions targets shape purchase decisions and brand loyalty requires ongoing qualitative dialogue with buyers.
Så använder team Nava Insights
Purchase journey and decision driver research
Trace the full path from initial awareness through dealer visit to final selection, identifying key influence points along the way. Understand which information sources, experiences, and conversations have the greatest impact on brand consideration and model choice.
EV adoption attitudes and barrier analysis
Understand what motivates and prevents consumers from switching to electric, across demographics and geographies. Surface the specific concerns, misconceptions, and information gaps that marketing and product teams need to address to accelerate adoption.
Connected car and mobility experience studies
Evaluate how drivers interact with in-vehicle technology, subscription services, and shared mobility platforms. Identify which connected features create real value for drivers and which feel like unnecessary complexity or privacy intrusions.
Dealer and retail experience research
Gather feedback on the dealership visit experience including sales interactions, test drives, financing discussions, and service appointments. Understand how the retail experience influences brand perception and whether it strengthens or undermines the impression formed during online research.
Redo att komma igång?
3 intervjuer ingår gratis. Inget kreditkort krävs.